To enhance the image and visual communication of the Balai Perkerasan dan Lingkungan Jalan (BPLJ), we present a project for the design of a new visual identity and mascot.
PUPR
BPLJ mascot & visual identity
Overview
This project aims to develop super graphics that will strengthen BPLJ's visual identity, based on the existing main logo. The logo will be adapted into graphic pattern elements that consistently support every aspect of BPLJ's visual identity. The visual identity is designed to represent the values upheld by the institution, particularly in the areas of road pavement and the environment, and to reinforce the public perception of BPLJ as a professional and committed governmental body. Additionally, the mascot identity is designed as a supportive element to effectively convey messages to the public, facilitating more interactive and engaging communication between BPLJ and the community.
Character Concept
Character Concept
