The ITB Ultra is an annual event organized by the Institut Teknologi Bandung (ITB) that brings together its community and alumni in a multi-sport competition. The event features three main disciplines: cycling, marathon, and trail running. For the 2022 edition, the goal was to create a cohesive visual identity that encapsulates the spirit of the event while fostering a sense of unity and pride among participants.
ITB Ultra 2022
Overview
The main goal of this rebranding project was to modernize and revitalize the visual identity of the ITB Ultra Marathon, making it more appealing and recognizable to a broader audience. The new design reflects the spirit of endurance, innovation, and community that the marathon embodies. The visual identity for ITB Ultra 2022 is rooted in dynamic, energetic, and contemporary design elements that reflect the excitement and vigor of the sports involved. The overarching theme is built around the seamless integration of the three disciplines, creating a visual narrative that highlights the interconnectedness of cycling, marathon, and trail running.
