Institut Teknologi Bandung (ITB), as one of the leading educational institutions in Indonesia, plays a crucial role in generating innovation, advancing science, and shaping outstanding future generations. ITB has a significant responsibility to effectively present itself on a global scale. A well-designed visual identity can serve as a strong bridge to construct constructive narratives that transcend geographical and cultural boundaries, portraying ITB as a symbol of national identity that signifies progress in technology, science, business, and arts.
Institut Teknologi Bandung
"ROGA" Institut Teknologi Bandung Mascot Design
Overview
In this context, designing and developing a visual identity can be achieved through a mascot character as an engaging and effective approach. Mascot characters excel in providing a strong and memorable visual representation while also conveying complex messages about the institution’s values and potential. By using a mascot character as a symbol of identity, ITB can build a consistent and recognizable image internationally. This strong visual identity will help ITB to compete globally while representing Indonesia’s progress in various fields of science and technology. Through the design of a visual identity using a mascot character, ITB can articulate important messages about its existence, upheld values, and real contributions to national and global development. This effort will not only strengthen the institution’s identity but also enhance global recognition and societal pride in ITB’s achievements and dedication.
